Microsoft is a novel, a way of their platform Zune player with art work in the hope of building loyalty. I am not sure if this is working, but Gears of War 2 Zune gets enough press to make the big wigs in Redmond happy as pigs in poop (poop used because I think this is funnier than "fuck" - there said). Today they unveiled the newest Artist Series Zunes, including the work of the Dalek, Emil Kozak and Gemini - I have no idea who they are. However, players appear more valuable and will not hesitate dark conversation or two.